Ikon Pass
Agency: Evans Hunt
Role: Creative Director
The Ask:
Design and continued evolution of the Ikon Pass site.
I led a team from initial concept and launch of North America’s newest ski pass, through an incredible growth into a global pass with 50 destinations in 10 countries, and it’s continued digital evolution. The Ikon Pass has developed into a product that pushes boundaries, and surpasses expectations, in both brand and sales performance.
The Evans Hunt team is now tasked with UX, design and development of the marketing / e-commerce site, user accounts and mobile app.
Key Skills: Design, Creative Direction, Motion, Brand, E-Commerce