EA Play

Agency: Evans Hunt
Role: Art Director

The Ask:

Design of EA Play takeover of EA.com site, motion and interactivity design for EA Play site and design of shared EA.com global components.

Electronic Arts was looking to develop a digital experience to support the launch of EA Play; their annual games conference. This event was held in tandem in both LA and London and content was in multiple languages.

I led an Evans Hunt team that worked closely with EA design and UX on a constantly evolving project that involved developing components for EA Play. Many of these also went on to be used on the EA.com main site.

Key Skills: Design, Creative Lead, Art Direction, Motion

( EA Play takeover now offline - but global components live on ea.com )