Alterra
Agency: Evans Hunt
Role: Creative Director
The Ask:
Design and continued evolution of the Alterra Mountain Company’s “corporate” site.
Alterra is a family of 14 iconic year-round destinations, including the world’s largest heli-ski operation.
The task was to lead a team to design and develop a “non-corporate” feeling “corporate” home that would allow the uniqueness of each destination to shine through.
Steamboat, Winter Park Resort; Palisades Tahoe, Mammoth Mountain, June Mountain, Big Bear Mountain Resort; Stratton; Crystal Mountain, Snowshoe; Tremblant, Blue Mountain; Deer Valley Resort; Solitude Mountain Resort & CMH Heli-Skiing & Summer Adventures make-up the growing brand.
The Evans Hunt team is tasked with design, UX and development of the Alterra site, and production of motion pieces for the reception area in their Denver Headquarters.
Key Skills: Design, Creative Direction, Art Direction, Motion